A Harold Earls (R-GA) is apparently seeking a congressional seat and has done what hundreds of candidates with military service have: he ran an digital ad that focused on his military service. He was commander of the guard at the Tomb of the Unknown Soldier.

The bad news: he emphasized this service by using imagery from Arlington. Way too much of it. (And also a freshly birthed baby.)

Trying to advance your political career by using imagery from the holiest of holies for just the sort of people with whom Earls was probably trying to connect is not likely to be a winner. It’s probably technically legal, but it is also both ethically and strategically unwise.

If you absolutely must see it, here’s a link to his tweet.